Continually defining what’s next, OPW is redefinging the trade show experience with Augmented Reality (AR). AR and Virtual Reality (VR) are two sides of the same coin. Think of AR as VR with one foot in the real world. AR simulates artificial objects in the real environment, whereas VR creates an artificial environment to inhabit.
Here’s a quick “reality check” on the technology that’s redefining how customers interact with products at trade shows and around the world.
Augmented Reality at the 2018 M-PACT Show
At the 2018 M-PACT Show in Indianapolis, Indiana, OPW featured augmented reality at each product station so that attendees could get a 3D look the latest fueling innovations.
This AR experience wasn’t just limited to attendees however. Using the Zappar app, customers can turned their smartphones and tablets into AR studios using downloadable materials.
OPW is defining what’s next across the industry and this technology is a key tool for team members across the globe. Augmented reality is revolutionizing how people interact with products. The technology enhances technician training, improves installation efficiency, and helps ensure that installers always have accurate technical details.
Redefining Reality Around the World
OPW’s integration of augmented reality has allowed team members to access and share products anywhere, anytime. Customers are able to experience products in an ultra-realistic way, in their own environments.
Experiencing a product using augmented reality creates a higher sense of ownership because customers are able to engage with the product instead of simply viewing a static image. Product 3D models can be moved around, zooming in and out from various angles.
Through this magical storytelling medium, a tablet or smartphone is transformed into an immersive multimedia platform to engage with any product.
Whether meeting with customers at their site, in a conference room, or at an event, augmented reality has tremendously impacted the sales experience.
Experience FibreTite from OPW Retail Fueling in Augmented Reality
From the engineering labs of FlexWorks and Fibrelite, OPW has made the best even better with the all-new FibreTite Tank Sump. And here’s all you need to do to experience this “Watertight Wonder” in augmented reality.
- Download the Zappar app on the App Store or Google Play
- Download the FibreTite Flyer, which includes an exclusive Zapcode
- Scan the Zapcode using the Zappar app to experience the newest member of the FibreTite family of sumps, the most watertight sumps on the planet.
You’ll see how this mobile technology makes the sales experience more engaging, no matter where you are.
For more information on experiencing OPW products in augmented reality, please contact your OPW Representative!